How to Track QR Code Scans with Google Analytics

Want to know which QR code is performing best? UTM tracking is the answer.

But if you also want to know whether those scans turned into purchases, bookings, or signups, pair UTM reporting with QR code conversion tracking.

What is UTM Tracking?

UTM parameters are small tags you add to your URLs. They tell analytics tools where your visitors came from.

How to Use with QR Codes

1. Go to QRPro
2. Enter your URL
3. Click "Add UTM Tracking"
4. Fill in your parameters:
   • Source: Where it's displayed (e.g., "flyer", "business_card")
   • Medium: The format (e.g., "print", "digital")
   • Campaign: Your campaign name

For QR flyer campaigns, UTM tracking is essential to measure which placements and designs drive the most engagement.

Example

https://yoursite.com?utm_source=flyer&utm_medium=print&utm_campaign=summer_sale

Viewing in Google Analytics

1. Open Google Analytics
2. Go to Reports → Acquisition → Traffic Acquisition
3. Look for "UTM" in your source/medium

Why This Matters

• Know which marketing materials work
• Calculate ROI for print campaigns
• A/B test different QR placements
• Layer campaign attribution with QR code conversion tracking when you want to measure actual business outcomes after the scan

Start tracking today at qrpro.tools!